The Ultimate Female Gaze

We are delighted to reveal the launch of our new Icons campaign in an exclusive collaboration with supermodel, photographer and icon, Helena Christensen.

Helena fronts our Icons campaign as the new muse for the ever-evolving collection of luxurious and iconic designs. As well as being introduced as the face of Icons, Helena has art-directed and photographed herself wearing the collection from the intimacy of her home in New York in a bid to truly capture ‘The Ultimate Female Gaze’.

“I’ve been visiting Coco de Mer’s boutique in London for years and feel a great connection with their ethos of championing female sensuality and inclusivity. As a brand powered by women for women, I’m thrilled to be able to shoot the beautiful collection through my own female gaze and inspire others to celebrate their own sensuality. I truly immersed myself in the creative process as I wanted the shoot to be intimate, yet strong and empowering: ethereal yet confident. Together with Coco de Mer I hope we inspire women to embrace their own desires and the empowering feeling you experience when wearing Coco de Mer.” – Helena Christensen

Featuring 35 styles incorporating 14 new designs and 7 updated styles from our archive, the Icons range consists of a series of timeless, elegant pieces that exude confidence, each reflecting Helena’s own effortless style. Celebrating female pleasure remains at the heart of our philosophy and is reflected in each piece, crafted for and inspired by the modern woman.

“Working with Helena to capture our lingerie through her female gaze has been a joy as she perfectly embodies the Coco de Mer woman. As we mark our 20th anniversary, we are honoured to collaborate with Helena and continue to catalyse the conversation around female pleasure, something that remains at the heart of what we do.” – Lucy Litwack, CEO of Coco de Mer

Choose from five Icons, Persephone, Sylph, Seraphine, Aphrodite and Athena; an all-black collection of refined silhouettes in luxurious and opulent textiles. Available in extended sizes online and in-store at our Covent Garden boutique.