The Ultimate Female Gaze

The inimitable Helena Christensen is reprising her role as the face of the Coco de Mer Icons Collection for another year. This campaign evolves the concept of the female gaze and considers how a collective of iconic women can create a new perspective.

"I loved every part of the Icons campaign last year and am thrilled to collaborate with Lucy and Coco de Mer on another exciting concept and a wonderful team of inspiring women. Working on the previous campaign and having been a loyal Coco de Mer customer for years, I experienced how intrinsic the ethos is to the brand of truly championing female sensuality and inclusivity. By incorporating a fusion of different women and their unique visions, I hope we encourage women to celebrate their feminine power, and the phenomenal feeling you experience when wearing Coco de Mer."

- Helena Christensen

"Working with Helena for the Icons campaign has been such a joy. She is such a perfect embodiment of the Coco de Mer woman and the way she captured that essence in the previous campaign was amazing. We looked at ways to top the success of last year, and became so excited by the concept of a collective female gaze, to show another dimension of iconic through the potential we can create together. To have this team of women on board is such a privilege and speaks volumes about the united belief in the importance of catalysing the conversation around female pleasure, somethin that remains at the core of Coco de Mer."

- Lucy Litwack, CEO & Owner, Coco de Mer

Part of the power and strength of being a woman is that we can do so much and be so many different ways. Our bodies, our spirits, our minds and our strength all deserve celebrating, and we want to empower, entice and intrigue women to explore that female power in a way like never before. As a group of women, those powers become palpable, tantalising, enticing – a sight to behold.

This campaign brings the female gaze to a new level of iconic as a result of the collective success within this team, with a sense of complete empowerment as the cynosure of the campaign.

"Being able to capture a perfect storm of the strength, the power and the allure of women, as a female photographer it has its own impact and being part of such an incredible team adds to the magic. With Helena as the face of the campaign, the tone is set so perfectly and I loved being behind that female gaze. Having worked on a number of campaigns with Lucy and the Coco de Mer team, the genuine drive to celebrate the power of female pleasure is constant, and you can see it in every part of this campaign."

- Claire Rothstein

Choose from four Icons, Hera, Sylph, Seraphine and Athena; an all-black collection of refined silhouettes in luxurious and opulent textiles.


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