Our Story

The Home of Female Pleasure

Celebrating and championing female pleasure in all its forms is at the heart of everything we do.

 

Since 2001, Coco de Mer has been creating and curating a unique collection of luxury lingerie and erotica. Browse our seductive collections of luxury lingeriedesigner sex toysexquisite bondage apparelerotic gifts and more to delight your senses and awaken your desires. 

We are a proudly inclusive brand, welcoming women and men who care about female pleasure and its mutual appreciation. 

We believe that pleasure done well fires all the senses; that sight, sound, taste, touch, and smell are a system greater than the sum of their parts. From statement lingerie to exquisitely designed sex toys, we create products designed to explore the fun, ​​joy, and endless possibilities of women and their sexuality. 

You can find our alluring collections online, as well as erotic guides containing all you ever wanted to know about the art of seduction and the mastery of pleasure. For a more intimate shopping experience, visit our Covent Garden boutique, where you will find a safe space to discover your own desires.

Coco de Mer exists to shine a light on the extraordinary power, potential and importance of female pleasure and sensuality.  

For 20 years, we have been committed to celebrating and championing pleasure for all, chipping away at the longstanding taboos around sexuality. We have always delivered disruptive and beautiful campaigns to start a conversation around female sexuality, because knowing and owning female pleasure and sensuality can be life-changing.

Pleasure isn’t a luxury. It’s a necessity. 

Pleasure is one of the true gifts of being a woman. Our capacity to experience it is innate, universal, and human. It’s never too late to start exploring its extraordinary possibilities. Coco de Mer is the Home of Pleasure - a safe place to discover its potential with a brand built by and run by women for women. We want to elevate the female gaze, which is why we only use all-female teams on all our shoots. 

Coco de Mer is for all women looking to squeeze the most fun, joy and pleasure out of life. To help realise the infinite delights pleasure can bring, we run intimate Salons at our London boutique to teach the finer art of exploring your own pleasure

About Lucy

Lucy Litwack, our Owner and CEO, is one of the most experienced executives in the global lingerie industry. At the forefront of developing Coco de Mer's pioneering pleasure offering, Lucy has built our new Home of Pleasure platform while dedicating her career to catalysing the conversation around pleasure and promoting female empowerment.

Underpinning Lucy’s goals for Coco de Mer is a deep belief in championing women’s causes. She currently works with multiple NGOs and activists in the fight against FGM, a cause very close to her heart. Coco de Mer's evolved positioning “to shine a light on the extraordinary power, potential and importance of female pleasure and sensuality” underpins an exciting and ambitious new chapter in the Coco de Mer story, at a time when the idea of a woman's right to pleasure is moving into the cultural mainstream.