Our Story
The Home of Pleasure
Celebrating and championing female pleasure in all its forms is at the heart of everything we do.
Since 2001, Coco de Mer has been creating and curating a unique collection of luxury lingerie, sexual wellness and erotica. Browse our seductive collections of luxury lingerie, designer sex toys, exquisite leather bondage and Intimate Play, to delight your senses and awaken your desires.
We believe that pleasure done well fires all the senses; that sight, sound, taste, touch, and smell are a system greater than the sum of their parts. Sexual wellness is not a luxury addendum to a healthy life - it is a pillar of it. Every piece we create - from our Lingerie to our Toys, our Salons to our Bondage - is designed with a single quiet intention: to help you feel more wholly, beautifully, unapologetically alive. Knowing your own pleasure is one of the most radical acts of self-love available to you.
We are a proudly inclusive brand, welcoming all genders who care about female pleasure and its mutual appreciation.
You can find our captivating collections online and in store, with a world of intrigue and exploration to be uncovered within our Home of Pleasure. For a more intimate shopping experience, book a personal shopping appointment at our London Atelier, where you will find a private space to discover the perfect pieces for you.
Coco de Mer exists to shine a light on the extraordinary power, potential and importance of female pleasure and sensuality.
For 25 years, we have been committed to celebrating and championing pleasure for all, chipping away at the longstanding taboos around sexuality. We have always delivered disruptive and beautiful campaigns to start a conversation around female sexuality, because knowing and owning female pleasure and sensuality can be life-changing.
We believe that from art to culture, education to pornography, the female perspective on pleasure in all its forms is little discussed or truly understood. And yet, from general happiness and confidence, to deepening and nurturing our relationships - and a fundamental appreciation of ourselves - knowing and owning female pleasure and sensuality can be life-changing. It's one of the true gifts of existence.
We want to be at the forefront of building a new narrative. To bring together new voices, from different walks of life, to demystify, celebrate and champion our right to experience pleasure.
We are experiencing an unprecedented, inter-generational increase in female stories in culture. Across all forms of traditional and new media, female storytellers are tracking female-centric stories. But very rarely this one. We are on a mission to address that.
Pleasure isn’t a luxury. It’s a necessity.
Pleasure is one of the true gifts of being a woman. Our capacity to experience it is innate, universal and human and it's never too late to start exploring its extraordinary possibilities. We are steadfast in our drive to both create and curate a safe place for all to discover the potential of the female experience, with a brand built by and run by women, for women.
For us, lingerie is about redefining sexuality on our own terms. That's why we shoot exclusively with all-female teams. Women's sexuality has been filtered through the male gaze for far too long, and it usually comes out reductive, performative - rather than something authentic to the female experience. Female pleasure is a deeply personal relationship a woman has with herself first, before anyone else. Shooting through the female gaze, and letting women choose how they are seen, is what makes it real.
Coco de Mer is for all women looking to celebrate themselves and their pleasure. To help realise the infinite delights pleasure can bring, we run our iconic Salons in our Knightsbridge boutique, each meticulously designed to heighten your sexual wellness, broaden your sensual repertoire and celebrate the myriad of the female experience.
About Lucy
Lucy Litwack, our Owner and CEO, is one of the most experienced executives in the global lingerie industry and is a pioneer in the emerging pleasure space. Under her leadership, Coco de Mer has evolved from a niche business to a global luxury brand with new product launches and collaborations driving creative evolution and industry innovation.
Underpinning Lucy's goals for Coco de Mer is a deep belief in championing women's causes. She currently works with multiple NGOs and activists in the fight against FGM, a cause that is very close to her heart. Lucy is a passionate advocate for brand purpose in the modern media landscape. Coco de Mer's evolved purpose "to shine a light on the extraordinary power, potential and importance of female pleasure and sensuality" underpins an exciting new chapter in the Coco de Mer story, at a time when the idea of a woman's right to pleasure is moving into the cultural mainstream.
Sustainability
Being a brand with purpose is crucial, and our purpose is at the heart of everything we do. However, we are not a company that rests on any laurels.
For 25 years we have fostered enduring relationships to create better and more sustainable products. As we continue our journey towards more conscious luxury, sustainability is being considered in and across every touchpoint. People are at the heart of what we do, and we strive always to be inclusive and open, creating a brand that champions and celebrates women.
We've joined the Real Changemakers of Positive Luxury. Because it’s time to go beyond baby steps. We believe the world’s challenges require leaps of transformation. That’s why we’re honoured to have been awarded the Butterfly Mark by Positive Luxury - tending to Mother Earth and female pleasure with equal care.
Read more here.