Our Boutique

We’re going global…

An update from our CEO & Owner, Lucy Litwack

We are a brand with purpose, and that is so important to me. We care about women’s rights and we want to reach as many people as possible with our message - to shine a light on the importance of female pleasure. We have decided that the best way of doing that is to hone our efforts into creating an intimate experience for our customers on a global scale. 

Looking at consumer behaviours, future retail trends and the luxury market as a whole, we are now ready to begin the next stage of our strategy; global expansion on an intimate level. As part of this plan, our London boutique is now closed.

Moving on from our boutique was, of course, a tough decision on a personal level, as the store has become a real destination over the years and is such a beautiful space. However, I am steadfast in my belief that this is completely right for the evolution of the brand. The agility involved in our next chapter is incredibly exciting. Where we have focused for the last 21 years on this one store in London, we are now looking at possibilities that feel more immersive and engaging for you, our customer, including partnerships and collaborations worldwide, alongside private one-on-one VIP appointments, really catering for your desires with the inimitable indulgent feel you have come to expect from us.

This move creates further growth and stability for our all-female team. The current head office in Covent Garden will be moving to a beautiful new space in Primrose Hill, London, where wholesale operations, VIP appointments and bespoke fittings will also be hosted. Those currently working in the boutique are being brought into the head office location as well, strengthening the team spirit and the overall business performance. 

On behalf of myself and the team, thank you so much for your loyalty and support over the years and we very much hope to see you soon.

Lucy Litwack

Opening Hours

Monday - Friday: 9am - 6pm By Appointment Only

Personal Shopping Experiences

Details of our new London space are coming soon...

Our Covent Garden boutique is now permanently closed. If you would like a private shopping experience, please email vip@coco-de-mer.com or contact us on 020 4559 9799

In our new Home of Pleasure, we want you to explore, discover and feel inspired. Our personal shopping experiences promise the undivided attention of a devoted member of our team, to guide you through our curation of the finest lingerie, toys, bondage and more. 

Designed to evoke and empower, Coco de Mer’s personal shopping service offers the wisdom of our experts to aid you in your search. Our impeccable ranges and our extensive knowledge are both entirely at your disposal.

Secure your exclusive shopping experience tailored to your every desire.