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Our Philosophy

Welcome to The Home of Pleasure. A celebration of the extraordinary world of sensuality, creativity and sexual self expression. Rules are your own. Inhibitions not required. Please feel free to explore.

Founded in 2001, at Coco de Mer we create and curate a unique collection of luxury lingerie and erotica. Celebrating and championing female pleasure is at the heart of our brand philosophy. Available online and in our exclusive London boutique, Coco de Mer encapsulates The Home of Pleasure, offering a safe place to discover your own desires and be inspired by our offering of luxury lingerie, designer sex toys, exquisite bondage, fashion latexwear, sensual body products, erotic gifts and books, and immersive live events. 

We believe that from art to culture, education to pornography, the female perspective on pleasure in all its forms is little discussed or truly understood. And yet, from general happiness and confidence, to deepening and nurturing our relationships  – and a fundamental appreciation of ourselves – knowing and owning female pleasure and sensuality can be life-changing. It’s one of the true gifts of being a woman. Our capacity to experience it is innate, universal and human. It’s never too late to start exploring its extraordinary possibilities.

We are a proudly inclusive brand, welcoming women and men who care about female pleasure and its mutual appreciation. We believe that pleasure done well fires all the senses; that sight, sound, taste, touch and smell are a system greater than the sum of their parts. From statement lingerie to exquisitely designed toys, we create products that are designed to fully explore the fun, joy and endless possibilities of women and their sexuality.

UK 2016 Independent Retail Business of the year south