Two lingerie icons. One limited-edition collection.
It is our absolute pleasure to launch our new collaboration with M&S, a collection designed to empower and delight, celebrating the majesty of the female experience and the power of indulgent lingerie.
Blending our distinctive design perspective and luxurious nature with M&S’s trusted expertise in fit, quality and value, the collaboration brings a new vision of indulgent lingerie to more women than ever before.
The timing is perfect; as we mark our 25th anniversary this year, M&S celebrates 100 years of fashion. Fronting the campaign is the breathtaking, London-born Alva Claire, such an exciting name in the fashion world, whose aura, beauty and charisma bring the collection's modern spirit to life.
We are steadfast in our commitment to the importance of lingerie, the impact it can have on our confidence, self-expression and self-care as much as the connection to ‘enclothed cognition’ - when what we wear literally shifts how we feel - so to be able to bring this belief to more women is such a special moment for us in such a pivotal year.
Pillared by four unforgettable ranges, the collection caters for the different moods and personalities we embody as women - and the opportunity to express them accordingly. From light-as-air lace and delicately sheer silhouettes, to dramatic embroidery and luxurious satin finishes, each range is designed to create lingerie that feels as extraordinary as it looks, helping more women feel deservedly empowered from the inside out.
‘Reverie’ is the collection’s hero range, pairing sweeping Art Deco-inspired embroidery with rich emerald-green satin. Dramatic silhouettes and striking detailing define the range, with standout pieces including the High Neck Plunge Bra and signature Body, blended with the comfort we all know and love from M&S lingerie. Striking, sculpting and unapologetically confident, it is a bold expression of modern sensuality.
‘Belle’ offers a romantic take on luxury lingerie, combining delicate eyelash lace and lustrous satin in rich crimson and classic black. Light-as-air lace and delicately sheer silhouettes create pieces designed to be enjoyed for the sensation, as much as the look - wearer’s pleasure first, each and every time.
‘Enigma’ channels contemporary glamour through intricate embroidery, subtle metallic accents and luxurious satin, inspired by the elegance of boudoir styling. Featuring statement plunge bras and soft bralettes, the range balances delicate detailing with an understated sense of drama.
‘Siren’ delivers a refined vision of sensuality through floral embroidery, premium satin and deep midnight-blue tones. Contemporary cut-out detailing creates an alluring balance of reveal and conceal, while elegant silhouettes and considered finishing touches bring a suitably modern take on occasion lingerie, with the wearer being the main occasion. Highly on-brand, and delightfully wearable.
As with M&S, Coco de Mer has always been proudly British, and that heritage continues to inform our aesthetic and values. For generations of women, M&S has always been that trusted high street pillar for lingerie across all stages of life, a national treasure with quality and integrity as its heart. They care about their customer, have never rested on their laurels, and still continue to develop and grow. Luxury today is no longer about ownership alone; it is about emotional connection, meaning, and belonging. Consumers are not cutting back so much as choosing more carefully, seeking authenticity, sustainability, and experiences that create lasting memories. Our collaborations have been such pivotal moments in highlighting the progression of pleasure on a societal and commercial level. They tend to stem from a blend of similar values and genuine connection - and this partnership has been such an ode to that sentiment - and a pleasure to bring to life. To create a collection that is entirely new to the M&S repertoire, to be able to delight and empower so many women - what an absolute pleasure that is.
Part of our excitement about this collaboration is the ability to offer a more inclusive size range. As a small, independent brand we are restricted by minimums across our seasonal collections. The way we have been able to extend the size range without losing the aesthetics of the design or the fit has been incredibly special to bring to life - and feels like a meaningful step forward in our ambition to reach more women with our mission to celebrate female pleasure.
"For more than 100 years, M&S has helped women feel confident through beautifully designed, innovative lingerie that combines exceptional fit, quality and value. This collaboration with Coco de Mer felt like a natural partnership because we share a belief in the power of lingerie. By bringing together M&S's trusted expertise with Coco de Mer's distinctive design perspective, we've created something truly special and entirely new for our customers. From premium fabrics and beautiful detailing to inclusive sizing and accessible price points, this is lingerie designed to be experienced as much as admired."
Charlotte Davies, Lingerie Director, M&S
"Bringing together two lingerie icons felt like a natural partnership. M&S has earned the trust of generations of women by understanding their lives and their needs, and at Coco de Mer, we’ve always believed that beautiful lingerie should be defined and enjoyed by women, for themselves. Together, we’ve created a collection that combines beautiful design, exceptional craftsmanship and everyday wearability with a sense of luxury and indulgence. From sumptuous satin and delicate lace to signature detailing throughout, these are pieces designed to feel every bit as good as they look."
Lucy Litwack, Owner & CEO, Coco de Mer
Some lingerie you wear. This, you feel.
Indulge in the collection now, enjoy time and time again.
